J.Avenue (Jcube)

Welcome to the new Korean / Japanese Street-wear Street. I was very surprised to find this level at the JCube Shopping mall to have transformed into a marketplace with many small shops selling hip and up to date fashion, accessories and some interesting things that we seldom could find elsewhere.

Blinking sign boards and even a social wall that allows hip youngsters to take pictures and get uploaded. I mean this is way cooler then squeezing into the photobooth having paid $4 if not more and ending up with a picture tinier than a posting stamp with a shocked facial expression. Love the new transformation and the opportunities for seasoned vendor, entrepreneurs and leisure small business owners to own a stall to sell their items for a period of time.

I checked the place out months apart and find the stalls turnover to be quite stable. There are still empty spaces or I should say more spaces are being overhauled to add on to the marketplace. Well I must say the facilities, amenities and space given for each shop is good and it does get pretty crowded on weekends with mostly teenagers and students hanging out. Love the good variety of finds while I window shop through the spacious walkways. I spotted korean fashionable ladies clothings at a good price of $10 - $20 and some jap streetwear looking accessories like scarfs and cuffs with another shop that sells all korean famous movie stars apparels and memorabilias.

There are a few snack shop, not forgetting the ever so popular Bubble Tea Chain GongCha has also a space here, a cafe that sells ice cream and waffles, one more that provides ice-kacang (taiwan style snow ice) as well as sandwiches and knick knacks to munch on when you shop. I tried a savoury pancake which sadly was not well made however I think it will serve well as a walk around snack for teenagers especially the ham and cheese (pizza like) flavours.

The place is clean, aircon cool and theres some sitting and resting benches for those who wants a short break. The place is well-equipped for big crowds and very convenient as its a stone throw away from the Jurong East MRT Station. Its a pity that there weren't any sign boards that could popularize J.Avenue as with the current many malls opening up at Jurong East, one could be very distracted and confused when it come to this place. Just be sure to head towards Jurong East's oldest Mall, the one nearest to the library and pop up to level 2. Otherwise look for a west side resident like me to bring you around. #sgwestrocks