Smoking is a habit that is difficult to quit for smokers, and..if having this campaign makes people aware and disgusted, it is actually considered a minor success isn't it? The ads may not stop smokers from breaking out of their habits, but..it may saved some people from picking up the habit.
Seriously, smoking is a person's choice. Do you think a smoker is totally oblivious to the detrimental effects of smoking? There are ads everywhere! The gory pictures on the boxes are only getting bigger, and the number of campaigns to put forth the message have only been on the rise.
If the point of the campaigns are to raise awareness, then it's all good. The message has been sent, job well done. But these campaigns don't stop there, their real motive is to eradicate the smoking population. If this was not true, then why are they resorting to the use of 'fear' to communicate this point? Fear is never used for informative purposes, but instead, it is used to intimidate.
In one's life, a person will pick up a countless array of activities. Be it from collecting matchboxes to sadomachoism, it is the person's choice. You may inform the person of the after effects, and kudos to you for doing so, but what in the world would even make you think about telling a person how to live his or her own life.
Well actually I see these ads as not to target those smokers,
but rather those that have not started smoking, and the contemplating ones, especially the young.
Personally I do realise that in Singapore we like to induce fear in hearts to teach a lesson, just like how your mama used to cane you and such. Ironically it works to a large extent.
Assuming that this campaign is an original, I would give them 5 stars.
However, I have seen many (correct me if I am wrong) German Anti-smoking ads, exactly the same, just localised.
It is alright to make references, but is it necessary to copy?
What message are you sending to the young aspiring designers/advertisers? Trying to spoil Singapore's market ain't it?
I would just like to say that I am VERY ashamed of our current anti-smoking campaign.
Seriously, smoking is a person's choice. Do you think a smoker is totally oblivious to the detrimental effects of smoking? There are ads everywhere! The gory pictures on the boxes are only getting bigger, and the number of campaigns to put forth the message have only been on the rise.
If the point of the campaigns are to raise awareness, then it's all good. The message has been sent, job well done. But these campaigns don't stop there, their real motive is to eradicate the smoking population. If this was not true, then why are they resorting to the use of 'fear' to communicate this point? Fear is never used for informative purposes, but instead, it is used to intimidate.
In one's life, a person will pick up a countless array of activities. Be it from collecting matchboxes to sadomachoism, it is the person's choice. You may inform the person of the after effects, and kudos to you for doing so, but what in the world would even make you think about telling a person how to live his or her own life.
I really think they're doing a good thing trying to inform people of the potential tow it may take on a smoker, but seriously, don't try to over do yourself.
From the above comments, it seems like the campaign is pretty effective. I do agree that the government should not hide the ugly images from the public, just because it may frighten some people. Facts are facts, potential smokers (unfortunately they are the younger generation) need to be frightened.
However, I do wonder if those campaign pictures used are real or not. I personally feel that it would be quite a sensitive issue for a sufferer to be approached and asked to be photographed and publicized. I have my doubts about the sources of these pictures, and actually did hear that they are not real. Hmm.. I wonder how true is it..?
I trully agreed with tinkerbell's comments. It is about time that the Government protrayed the effects of smoking on a national scale. No point having these images printed on cigarette boxes when the main target are the potential ones that decide to pick up this habit from a young age. As far as the smokers are concerned, they are used to such images and don't even bother to look at them each time they buy a new pack.
As the age group of smokers are getting younger from survey done recently, we have to act fast unless we want the next generation to live a life of misery. If the advertisement is scary and have a huge impact, then I am one of them that will strongly support the move to advertise it regularly as a constant reminder to both young and old smokers or non-smokers.
Contary to what some comments raised by the public, i think the Quit Smoking campaign will probably make some difference to people, especially to teenagers.
Yes, though the advertisements are disgusting and unbearable to sight, it's actually some facts that could happen if you smoke. It may not scare smokers out of their habits, but it does bring some reflections to some others who are more conscious about their health. And for non smokers and teenagers, it may have caused some of them to actually stop and think, and reflect before succumbing to temptations.
In my case, seeing the advertisements actually made me stop and think, "hey..i wouldn't want to look like that, and neither would i want my body to be as ugly as that".
Smoking is a habit that is difficult to quit for smokers, and..if having this campaign makes people aware and disgusted, it is actually considered a minor success isn't it? The ads may not stop smokers from breaking out of their habits, but..it may saved some people from picking up the habit.
The recent advertisement on Channel 5 regarding the Quit Smoking campaign is rather disgusting. Personally, I do not quite agree such a terrible scene should be shown on the national TV.
It does not scare the smokers. Instead, it frighten the non smoker and the young children. The similar picture has been shown on the cigarette box for donkey years, what different does it make.
While quit smoking campaign is neccessary, having to show such an ad on TV simply means our experts have run out of ideas on how to effectively stop people from smoking.
Overall Rating:
Smoking is a habit that is difficult to quit for smokers, and..if having this campaign makes people aware and disgusted, it is actually considered a minor success isn't it? The ads may not stop smokers from breaking out of their habits, but..it may saved some people from picking up the habit.
Seriously, smoking is a person's choice. Do you think a smoker is totally oblivious to the detrimental effects of smoking? There are ads everywhere! The gory pictures on the boxes are only getting bigger, and the number of campaigns to put forth the message have only been on the rise.
If the point of the campaigns are to raise awareness, then it's all good. The message has been sent, job well done. But these campaigns don't stop there, their real motive is to eradicate the smoking population. If this was not true, then why are they resorting to the use of 'fear' to communicate this point? Fear is never used for informative purposes, but instead, it is used to intimidate.
In one's life, a person will pick up a countless array of activities. Be it from collecting matchboxes to sadomachoism, it is the person's choice. You may inform the person of the after effects, and kudos to you for doing so, but what in the world would even make you think about telling a person how to live his or her own life.
Login to add your comment. Or, Register for an account now. It's free!
Well actually I see these ads as not to target those smokers,
but rather those that have not started smoking, and the contemplating ones, especially the young.
Personally I do realise that in Singapore we like to induce fear in hearts to teach a lesson, just like how your mama used to cane you and such. Ironically it works to a large extent.
Assuming that this campaign is an original, I would give them 5 stars.
However, I have seen many (correct me if I am wrong) German Anti-smoking ads, exactly the same, just localised.
It is alright to make references, but is it necessary to copy?
What message are you sending to the young aspiring designers/advertisers? Trying to spoil Singapore's market ain't it?
I would just like to say that I am VERY ashamed of our current anti-smoking campaign.
(But I like the NAVY ones though.)
Login to add your comment. Or, Register for an account now. It's free!
Seriously, smoking is a person's choice. Do you think a smoker is totally oblivious to the detrimental effects of smoking? There are ads everywhere! The gory pictures on the boxes are only getting bigger, and the number of campaigns to put forth the message have only been on the rise.
If the point of the campaigns are to raise awareness, then it's all good. The message has been sent, job well done. But these campaigns don't stop there, their real motive is to eradicate the smoking population. If this was not true, then why are they resorting to the use of 'fear' to communicate this point? Fear is never used for informative purposes, but instead, it is used to intimidate.
In one's life, a person will pick up a countless array of activities. Be it from collecting matchboxes to sadomachoism, it is the person's choice. You may inform the person of the after effects, and kudos to you for doing so, but what in the world would even make you think about telling a person how to live his or her own life.
I really think they're doing a good thing trying to inform people of the potential tow it may take on a smoker, but seriously, don't try to over do yourself.
Login to add your comment. Or, Register for an account now. It's free!
From the above comments, it seems like the campaign is pretty effective. I do agree that the government should not hide the ugly images from the public, just because it may frighten some people. Facts are facts, potential smokers (unfortunately they are the younger generation) need to be frightened.
However, I do wonder if those campaign pictures used are real or not. I personally feel that it would be quite a sensitive issue for a sufferer to be approached and asked to be photographed and publicized. I have my doubts about the sources of these pictures, and actually did hear that they are not real. Hmm.. I wonder how true is it..?
Login to add your comment. Or, Register for an account now. It's free!
I trully agreed with tinkerbell's comments. It is about time that the Government protrayed the effects of smoking on a national scale. No point having these images printed on cigarette boxes when the main target are the potential ones that decide to pick up this habit from a young age. As far as the smokers are concerned, they are used to such images and don't even bother to look at them each time they buy a new pack.
As the age group of smokers are getting younger from survey done recently, we have to act fast unless we want the next generation to live a life of misery. If the advertisement is scary and have a huge impact, then I am one of them that will strongly support the move to advertise it regularly as a constant reminder to both young and old smokers or non-smokers.
Login to add your comment. Or, Register for an account now. It's free!
Contary to what some comments raised by the public, i think the Quit Smoking campaign will probably make some difference to people, especially to teenagers.
Yes, though the advertisements are disgusting and unbearable to sight, it's actually some facts that could happen if you smoke. It may not scare smokers out of their habits, but it does bring some reflections to some others who are more conscious about their health. And for non smokers and teenagers, it may have caused some of them to actually stop and think, and reflect before succumbing to temptations.
In my case, seeing the advertisements actually made me stop and think, "hey..i wouldn't want to look like that, and neither would i want my body to be as ugly as that".
Smoking is a habit that is difficult to quit for smokers, and..if having this campaign makes people aware and disgusted, it is actually considered a minor success isn't it? The ads may not stop smokers from breaking out of their habits, but..it may saved some people from picking up the habit.
Login to add your comment. Or, Register for an account now. It's free!
The recent advertisement on Channel 5 regarding the Quit Smoking campaign is rather disgusting. Personally, I do not quite agree such a terrible scene should be shown on the national TV.
It does not scare the smokers. Instead, it frighten the non smoker and the young children. The similar picture has been shown on the cigarette box for donkey years, what different does it make.
While quit smoking campaign is neccessary, having to show such an ad on TV simply means our experts have run out of ideas on how to effectively stop people from smoking.
Login to add your comment. Or, Register for an account now. It's free!