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717 Trading started out from a small stall in a market in Ponggol in 1973, selling only a few baskets of durians and some other fruits a day. The variety of fruits might be limited but in order to ensure the best quality, the founder, Mr Goh Kwee Leng self-picked all of them. This built the reputation of 717 Trading. Since then, our company started to be involved with fruits trading. Our first fruit durian store was along Upper Serangoon Road.
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