I don't have much to say about the quality of CHIC because for the price of $2.8, it has no substance. Only pictures, prices, where to shop, a few product reviews, that's about it. More for teens probably. Very easy to produce as compared to other more established mags. I would rather spend a bit more to buy others which have good articles in addition to the shopping guide, makeup styles, fashion, hip happenings, etc, as I can read them for weeks instead of finishing the whole mag at a glance.

Most importantly, it is run by the same SMITTEN gang. Smitten closed down last year, affecting subscribers who paid for the whole year without compensation. Then the same crew started this new mag, and the whole process starts all over again! We have lost faith after a few bad experiences, including my friends who have not gotten their promised freebies worth $100 upon subscription since over a month ago.

They organise tons of contests on Facebook to attract fans, but people fell victim to it. After so much effort put in to win, there was no prize given as promised. No winners announced for their other contests too, or more accurately, no prizes were actually given out. So this is just a reminder to all to be careful as this is a new magazine and we don't know what they are up to. We tried emailing but no response to date. Don't think they care about "unimportant" readers like us, thinking that they have an "ever-growing" fan base. Over time, we're sure people will know.

The above are written in all honesty based on personal and friends' experiences. If your opinion differs, that's most likely because it hasn't happened to you yet, so take this as a word of caution :)