Wen I first saw the website, what made me happy was the nice layout. Call me superficial and picky, but a good layout always convinces me to stay on and browse the products.
However, sad to say their items on sale aren't nearly as attractive.
I know it's purely a matter of personal taste, but I did not particularly like any item on sale.
Also, bigger and higher quality photos of their clothing, especially would be appreciated. I had to squint slightly to actually view the items properly.
If your taste is a universe away from mine, then I suggest you check this place out.