S4H - Salon4hair

HAIR ALERT: POSH HAIR SALON, SALON FOR HAIR OPENS AT SUNTEC

SINGAPORE (31st October 2007) – You will see more people, and a celebrity or two, sporting glorious locks around Suntec City Mall, as upscale hair salon salon4hair will open come November.

Better known as S4H, the nine-year-old hair salon is famous for its work with models and celebrities. With its new swanky interiors, there will be more than just great hair that you can get to admire. The chic salon sports a palette of various brown shades and silver, issuing an air of elegance. Luxurious cushioned panels are suspended from the ceiling, and silver blinds form several gateways for you to cross before you finally reach the heart of the salon.

Director of S4H, Emily Koon admits her design brief was “tough” as she wanted the boutique to look inviting but not revealing. She says, "Privacy is vital in completing the experience. Hair cuts matter a lot to many people, men or women ─ a session can even last up to four hours. I believe that each session should be a wellness experience, like a spa treatment.” At the core of the salon, you can find seats arranged in an ‘S’ shape, which softens clean straight lines that rule the design. The shape also symbolises the boutique’s name.

S4H sprawls over 1300 square feet and is one of the largest hair salon in Suntec City Mall. “S4H’s expanding clientele base meant it needed more space that the original outlet at Paragon Shopping Centre,” Koon explains her decision on picking the mall. “I was also drawn by Suntec’s recent extreme facelift – the new Suntec is daring and cutting-edge, which is what I expect of my business too. I also want to reach out to young families, tourists and executives working in the area. It was the perfect choice.”

Koon has already hit on an innovation on how to reach out to office workers wanting to look good: special packages for quick makeovers. She says, “A busy account director who needs to attend a gala dinner and a marketing manager who has to fix her hair or makeup for an important event can swing by S4H for a quick remedy.” Koon’s work has been featured in major advertising campaigns, fashion and lifestyle magazines and at Supermodel of the World contests.

S4H (salon4hair) Pte Ltd is located at Suntec City Tower 4 (above Carrefour), #03-32A-36, 3 Temasek Boulevard, Singapore 038983. Tel: 6235 6028 Fax: 6235 1890 Email: [email protected] Website: http://www.s4h.sg