3.0
out of 5
Level 7
Singapore
Telephone: (65) 6388-3838
Website: http://www.herworld.com
Category:
Shopping » Newspapers and Magazines
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82 Genting Lane
Level 7
Singapore
Telephone: (65) 6388-3838
Website: http://www.herworld.com
Category:
Shopping » Newspapers and Magazines
Overall Rating:
One of the longest running Women's magazine in Singapore.
Over the years, the thickness of the magazine has increased, however there are more advertisements than actual content.
A reader would typically have to flip through at least 10 pages before reaching some real content, and it seems that many advertisers have bought lots of space on the right hand side, so much so that one would have to keep reading the content on the left page. This disrupts the actual reading pleasure and pace.
I have stopped reading the magazine because
1. Too many ads
2. Articles are quite repetitive. Browse any foreign magazines and there are definitely some topics which a certain perspective have been covered.
3. Relevance of product recommendation: Targeted at the high earning, mature female who like the standard commercial over-the-counter brands
Login to add your comment. Or, Register for an account now. It's free!Hmm... come to think of it, most of the female mag are like that. Full of ads. Mostly those fashion mag (both men and female) have the same problem.
20 Nov 2007 at 8:42 am
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20 Nov 2007 at 11:17 am
I think most of the magazines from the big publishing houses are too focused on the advertising dollars, so much so that they ignore the key attraction initially: content, content, content
22 Nov 2007 at 4:27 pm